The California Alarm Association (CAA) recently announced the appointment of Esther Aviles as its new Executive Director. Esther will lead the Association's day-to-day operations while working closely with the Board of Directors to continue advancing the mission of supporting California's electronic security and life safety industry.
Esther brings more than two decades of experience in marketing, customer service, business operations, event planning, human resources, and nonprofit administration. Throughout her career, she has built a reputation for developing strong relationships, creating memorable member experiences, and helping organizations grow through thoughtful leadership, collaboration, and exceptional service.
As the owner of ERA & Associates Events, LLC, Esther has partnered with organizations to provide administrative support, strategic planning, marketing, and event management. She is widely recognized for her attention to detail, positive attitude, and ability to bring people together to accomplish shared goals.
"On behalf of the Board of Directors, we are excited to welcome Esther to the California Alarm Association. Her extensive nonprofit management experience, passion for member service, and proven leadership make her an outstanding fit for our Association."
Matt Hoffman
President, California Alarm Association
"We are confident she will help continue the growth and success of CAA while providing exceptional support to our members, volunteers, and industry partners," added Hoffman.
"I am honored to join the California Alarm Association and look forward to getting to know the membership, supporting the Board of Directors, and working alongside everyone to continue building a strong and successful association for years to come."
A Lifelong Advocate for Connection
A lifelong advocate for building meaningful connections, Esther values both professional and personal relationships. She and her husband, Sam, have been married for 27 years and have three children, ages 21, 14, and 10. They enjoy traveling, spending time at the beach, and making lasting memories together at their home in Redondo Beach.
20+ Years of Leadership Experience
Extensive background in marketing, customer service, business operations, event planning, human resources, and nonprofit administration.
Owner of ERA & Associates Events
Provides administrative support, strategic planning, marketing, and event management for partner organizations.
Reputation for Member Excellence
Recognized for developing strong relationships, creating memorable member experiences, and exceptional service delivery.
Community-Focused Leader
Lifelong advocate for building meaningful professional and personal connections within the industry.
Appreciation for Past Leadership
The California Alarm Association also extends its sincere appreciation to Paige Meek for her dedicated service as Executive Director over the past three years. During her tenure, Paige oversaw several successful conferences and educational events while supporting the continued growth and operations of the Association. The Board of Directors thanks Paige for her commitment to the CAA and wishes her continued success in all of her future endeavors.
Looking Ahead
As CAA looks toward the future, the Association remains committed to providing industry-leading education, advocacy, networking opportunities, and professional development for California's electronic security professionals. Under Esther's leadership, CAA is excited to build upon its strong foundation and continue delivering exceptional value to its members throughout the state.
Syncomm Staff
Since 1991, SMG has provided clients with the highest quality public relations, marketing communication services, and management services for the global electronic security and life safety industry.
