Providing Management Services for the Electronic Security Industry

SMG Communications has conducted integrated marketing communications activities for wide variety of national and regional non-profit organizations and corporations. Since 1993, SMG Communications has provided clients with quality public relations, marketing communication services and management services. 

Our Clients

Among the organizations and companies we have developed and managed programs for are (partial list):

California Alarm Association

The CAA is a non-profit trade association of security alarm dealers, integrators, manufacturers, suppliers, central stations, and other service providers operating or servicing the California market.  The CAA focuses on strong consumer awareness, public policy, law enforcement & first responder advocacy through the Youth Scholarship Program and legislative presence at the state's Capitol through funded lobbyists.

New York Electronic Life Safety Association

NYELSA represents the interests of the New York Electronic Life Safety & Security Industry. NYELSA is the premier and only state wide trade association for the New York Alarm Industry. NYELSA represents Security Alarm Companies, Manufacturers, and Distributors that do business in the State of New York.

Western Burglar & Fire Alarm Association (WBFAA) Unilateral Apprenticeship & Training Committee

The WBFAA UATC is an approved Apprenticeship & Training Program for Fire/Life Safety Technicians in the State of California.  The WBFAA UATC provides college accredited courses of related supplemental instruction to Apprentices, and also provide online based CEU courses for Journeyman Certification Renewal.

National Training Program

The National Training Program delivers more than 200 hours of online based training focused in the Electronic Security & Fire/Life Safety Industries.  The diverse catalog of courses was developed by industry professionals and offers content for all skill levels, from new hires to experienced field technicians.

Ohio Security & Fire Alarm Association (OSFAA)

Whether you’re an Electronic Security Provider, your primary business is dealing with Electronic Security Providers, or you’re a code official or a consumer in the Electronic Security Industry, we’re here to help you. The Ohio Security & Fire Alarm Association (OSFAA) is pleased to help people in the Electronic Security Industry find the resources they need.

Pennsylvania Association of Fire Equipment Distributors (PAFED)

PaFED was founded in 1988 by several fire extinguisher professionals who saw the need for an organization. Membership was open to legitimate companies who have the desire to upgrade our industry to the high standards that are required. Today the organization is stronger than ever and working to educate the membership in the ever-changing regulations that effect us.

System Sensor: Established a comprehensive marketing program for System Sensor, a Honeywell company headquartered in St. Charles, Ill. The program resulted in sales records for one of the largest manufacturers of fire detection and notification products in the world.

California Automatic Fire Alarm Association: State non-profit trade association of fire system engineers, fire service agencies and suppliers of products and services.

National Alarm Computer Center (NACC): Ongoing public relations, employee relations, advertising, customer relations and industry relations program development for national service company.

Amateur Athletic Union of the United States of America: National volunteer amateur sports organization with 250,000 volunteers in 57 state and regional chapters and corporate sponsorship of Sears, Roebuck and Co.

Community Publishing/Hearst Community Newspapers: Weekly suburban newspaper with strong community relations and advertising sales programs.

University of Nevada Las Vegas Foundation: State university with non-profit academic foundation comprised of civic and business leaders.

Eisenhower Medical Center: Nationally renowned medical center with five business units and active major donor and special events program.

CVC: Developed full-service marketing communications program for Cleveland-based manufacturing company that produces vibratory bulk handling equipment, including trade shows, advertising, media relations, and direct mail programs.

Target Stores: Event management and media relations for Indy racing event in Southern California.

Security Industry Association: National trade association for manufacturers and suppliers of products and services in the electronic security industry with major cooperative programs with allied associations.

Laserfiche: Document management software company with worldwide user base. Formulated and managed an aggressive media relations campaign, writing by-lined articles and securing coverage in financial, law enforcement, and healthcare vertical publications and nation-wide newspapers. Strategic arrangement of expert interviews involved the company name in highly-covered news topics including U.S.-Mexico border relations, the effect of post-Enron regulation on businesses, and two high-profile criminal trials.

Edelman Worldwide Public Relations: International public relations consulting firm with national and worldwide accounts, including consumer public relations and promotions for KFC.

AIREF Golf Classic: Annual national fundraising event for the security industry at ISC West in Las Vegas.

Association of Real Estate Attorneys: Regional professional association of attorneys specializing in real estate law.

WBFAA UATC: Management of statewide training program for Fire/Life Safety Industry in California.

Samurai Spirit Productions: Created and executed online marketing and media relations campaign for fitness DVD, including TV news appearances.

Hollywood Park: Public relations, media relations and event management for off-sports programs and activities for thoroughbred racing including Breeder’s Cup and celebrity events.

PROTECT Security Systems of America: Company and product launch in the U.S. and South America for anti-theft product. Full-service integrated marketing communications services included trade and consumer media relations, advertising, event management, technical collateral development, and industry relations.

Motorola, Inc.: Consumer TV and newspaper project maximized company exposure as an employee of the Fortune 100 global communications giant prepared for the Olympic Games.

Safesec: Manufacturer of high-end security revolving doors serving institutional and governmental users.

International Security Conference & Expo: Ongoing public relations and industry relations program. Established ISC Media Resource Center as a clearinghouse for media inquiries in coordination with national trade associations.

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