Small and large security companies and monitoring centers everywhere are growing in tandem with the multi-billion dollar growth of the security products and solutions industry. Because of this tremendous growth, many small to medium alarm companies who are growing their RMR are struggling every day to keep up with customer service workloads.
There are so many billing inquiries, service requests, and general “how do I stop this chirping from my alarm panel / smoke detector / (fill-in-the-blank product here) in the middle of the night” type of questions per day, to online sales inquires suddenly coming in from Google or Facebook Messenger that it’s hard to keep track of them all and respond quickly.
How do you, as a security professional trying to sell and install as many systems as possible and grow your RMR, deal with these challenges? For many alarm companies, particularly those with limited budget, time, and office staff, the answer is…”I’ll get to it when I get to it”. Sometimes in the middle of the night, or on a Sunday afternoon, or worse, a few days after the fact. Enterprise alarm companies and central stations aren’t immune to this challenge either.
Chat Apps Are Everywhere
Currently, there are dozens of different instant online messaging platforms that consumers all across the country prefer. The top apps by user count being being WhatsApp, Facebook Messenger, Apple Messages for Business, Twitter, and Google My Business just to name a few.
Chat apps enable users to instant message on mobile devices and computers, according to CM.com. As mobile devices became ubiquitous, so did the availability of digital communication channels. Worldwide, 2.52 billion people use messaging apps on mobile devices, with usage expected to reach 3 billion by 2022. Over-the-top (OTT) chat apps let users communicate without incurring data charges. As long as a user has access to a WiFi connection (rather than a mobile network carrier), chat communication is usually free.
OTT messaging apps are now the most popular smartphone apps, with almost 90% of global smartphone users utilizing at least one messaging app. This reality presents challenges for small to large electronic security companies alike as they try to find new ways to keep up with customer service demands.
What If There Was A Unified Messaging Solution?
We’d like to take a moment to introduce our newest software as a solution: Ignite CX. “CX” stands for “Customer Experience”. Whether your operation has one, or ten, or one hundred locations, Ignite CX has the power to grow your business, dominate your competition, and master the customer experience at scale.
Imagine if your sales and operations divisions could manage sales and service inquiries from major online channels, collect new reviews, convert leads, run surveys, and completely automate your sales referrals – all from within one unified messaging dashboard? How would that change the game for your security company? Here are the most popular applications, powered by Ignite CX, being used by electronic security professionals across the USA.
Everyone Texts. Now Your Business Can, Too.
According to data sources, 89% of customers prefer to text. No one wants to wait on the phone lines or send emails anymore. Be where your customers are, with Text Messaging from Ignite CX. Engage your prospects and customers anytime, anywhere from your mobile device. Ignite CX will make that a reality for your alarm company.
Convert leads from Google, Facebook, and Instagram
No need to log into five different apps. Just log into Ignite CX and convert your leads coming in from Google, Facebook, and Instagram Messaging. Switch effortlessly between text and email. Turn voicemails into text so you can easily respond to your customers and prospects. Run consultations and appointments over video chat.
Live chat + Chatbot. Covert Leads on Your Website.
Ignite CX enables your team to start every conversation with a name and a real mobile phone number, so you can immediately focus on closing the deal instead of fishing for contact details. Put Webchat on your website in a breeze and get fresh leads with your morning coffee.
Whether your security company has one, or ten, or one hundred locations, Ignite CX has the power to grow your business, dominate your competition, and master the customer experience at scale.
Enterprise security companies can add a webchat widget for every location, from one to one thousand, gain visibility into every interaction with Google Analytics, and turn chats into revenue in real time with connection building conversations, pre-defined replies, FAQ’s, and the ability to transfer chats to different business teams.
But Wait There’s More…Referrals!
Gone are the days when you relied on one “Refer A Friend” form buried on on your security website that never gets any traction. Ignite CX enables life safety companies to create custom referral and loyalty programs to turn your happiest customers into your newest stream of revenue. With custom referral campaigns, they’ll sing praises about the experience you provide across multiple channels, creating powerful word of mouth that brings their friends, family, and colleagues to your business.
Send your happy customers a referral request with a referral code in just a couple of clicks. Customers can refer your business on social media, or directly with their family and friends through email and messaging apps. With Ignite CX, you can completely automate your referral campaigns and get new leads on autopilot.
Google Reviews, Made Simple
Be the obvious choice for people who find you online. Stand out on the sites that matter by easily collecting hundreds of customer reviews and turn them to into your competitive edge. Ignite CX makes it easy to get new reviews and manage them and promote them automatically on your website and social media for 1, 10 or 100 locations. All from one online dashboard.
Ready to Supercharge Your SEO?
Manage, update, and track info for thousands of locations with the ease of a single dashboard, and be found everywhere your customers search — Google, Facebook, Maps, Alexa, and beyond. Higher local SEO ranking = Increased web traffic = Higher lead volume. Ignite CX enables security companies to update and manage single and multi location office address, name and phone number for over 50 different online directories that have a direct impact on Google and Bing rankings.
Business Insights Through Customer Feedback
Dig beneath reviews, ratings, customer feedback, and survey scores to discover what’s working, what’s not, and where. With surveys, ticketing and benchmarking software from Ignite CX your security company will understand the sentiments expressed in feedback and improve operations at the location and corporate level.
Generate New Leads & Enhance Your Customer’s Experience Today
Customer growth and market expansion is a great thing. Not being able to handle that growth efficiently can put a damper on your business. Contact us today for a free demo of our new software as a service platform: Ignite CX. No time to implement? We offer implementation, management and support of Ignite CX. Or, we can hand your team the keys and you can do it yourself. Whatever your needs are, Ignite can help.
We create websites and marketing for the electronic security industry that communicate your story, resonate with your audience, and generate revenue. Since 2009, brands that you know and trust have leveraged our digital marketing expertise to grow their businesses, including SDM 100, SDI Fast 50, monitoring centers, technology providers, professional corporations, and security SMB’s across the USA.
- Security Professionals Deliver a Better Customer Experience with Ignite - August 16, 2022